Mike Arauz, Senior Strategist at Undercurrent discusses why if you’re only using the experiences you design to get your audience’s attention, or even to simply interact with individuals, you’re missing out on the huge opportunity that digital technology enables: the ability to bring people together in order to share, cooperate and work collaboratively toward a shared collective action. Mike will bring together a lot of what he’s been studying and writing about over the past year related to this topic.
Mike is a Senior Strategist at Undercurrent, a New York-based digital think tank. He’s a voracious blog reader, Twitterer, and consumer of digital information, and has enjoyed sharing his discoveries with audiences at conferences such as FutureTrends and SXSW Interactive. View his website here.
Mike’s Slides
